Three Marketing Tips for Small Businesses

A woman who loved pottery decided to make the dream of her life come true and start a small business selling pottery. She loved making pottery and all her friends confidently told her that she had enough skill to be successful at selling it. However, once all the pottery was made, she wasn’t sure how to get the word out to potential customers. All small businesses, from making and selling pottery to providing dental services, have one thing in common. They need to market their business. Following are three marketing tips for small businesses:

  • Establish an online presence
  • Network with Others
  • Get the word out with discount promotional products

Establish an Online Presence

As a whole, small businesses have been slow to develop an online presence. However, in this day of smart phones, an online presence is critical for a business’s success, especially one just starting out. Develop a useful website. Get your business connected with social media such as Facebook, Twitter, and Linked In. Contact Internet marketing companies for SEO optimization. The amount of money you spend on marketing through the Internet will pay off big time.

Network with Others

Networking is essential for a successful business. The type of networking you do will depend on the type of business you operate. Possible suggestions for networking include the following:

  • Set up a booth at a trade show
  • Attend trade shows yourself
  • Join a professional organization
  • Go to conferences, seminars, and workshops
  • Create informative podcasts
  • Talk with others and ask for referrals

Be creative. Anything you can do to connect with others will help your business

Get the Word Out

Have you ever been to a hotel, restaurant, title company, or recreation center and walked away with a pen with their company’s name, website, and phone number on it? This is a very effective way to spread the word about your business. There are many discount promotional products that can help you spread the word about your business, such as pens, letter openers, key chains, coffee mugs, hats, candy, bandanas, flashlights, and more. These items are sold in bulk and are fairly inexpensive; yet, they provide a great deal of free advertising as the products circulate from person to person.

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